Anna Dahlman

Social Media Manager | Digital Content Creator

LinkedIn

About

Highly creative and strategic communicator with a proven ability to build digital presence from the ground up, leveraging a strong foundation in pedagogy and business development to create targeted, structured, and clear communication. Since 2022, I have focused on digital channels and social media, excelling in content strategy, brand building, and data-driven analysis. Through consulting and internships, I've demonstrated success in driving engagement, expanding reach, and delivering impactful communication that resonates with audiences and achieves measurable results.

Work Experience

Digital Communications Consultant

Independent Consultant

Jan 2022 - Jul 2024

Göteborg, Västra Götaland, SE

Led digital presence development and content strategy for a new restaurant, achieving significant growth in audience engagement and brand visibility through organic initiatives.

  • Established and scaled digital presence for a new restaurant, developing comprehensive strategies for Instagram and Facebook.
  • Achieved over 500% follower growth, 1,500% increase in page views, and 2,100% expanded reach within three months, solely through organic social media content.
  • Generated over 2,000% increase in social media reactions, significantly enhancing audience interaction and brand engagement.
  • Conducted in-depth target audience analysis, developed content plans, created engaging content, and monitored KPIs to optimize performance.
  • Managed client relationships and executed ongoing community management across social media platforms.

IT Coordinator & Preschool Teacher

Göteborgs Stad

Jan 2010 - Jul 2024

Göteborg, Västra Götaland, SE

Managed comprehensive digitalization initiatives and educational programs within the municipality, improving operational efficiency and fostering digital literacy.

  • Led digitalization efforts and implemented digital tools, enhancing internal processes and streamlining communication with parents and stakeholders.
  • Developed and delivered workshops and training sessions for colleagues on digital solutions and new technologies, boosting team capabilities.
  • Mentored and supervised teacher students during their practical training, guiding their professional development.
  • Designed, developed, and maintained the unit's website using HTML/CSS, improving online presence and information accessibility.

Digital Marketing Intern

IT Media Group

Jan 2024 - Jun 2024

Göteborg, Västra Götaland, SE

Contributed to the enhancement of the company's visual identity and optimized digital content flows, improving cross-channel synergy and visibility.

  • Contributed to the development of the company's visual identity, ensuring brand consistency across all digital channels.
  • Designed and implemented integrated content flows that enhanced interaction between newsletters, website, and social media platforms.
  • Improved overall digital visibility and optimized channel structure, resulting in more cohesive and effective communication.

Education

Social Media Management

Nackademin

Aug 2024 - Jan 2026

Stockholm, Stockholm, SE

Courses

  • Brand Building
  • Strategic Communication
  • Digital Marketing
  • Content Strategy
  • Audience Analysis
  • Meta Ads
  • LinkedIn Ads
  • Google Ads

Digital Tools in Education, AI, Social Media

Göteborgs Universitet

Mar 2023 - Jun 2023

Göteborg, Västra Götaland, SE

Courses

  • Impact of digital tools, AI, and social media on teaching and learning

Mentorship & Supervision in Education

Göteborgs Universitet

Jan 2018 - Jun 2018

Göteborg, Västra Götaland, SE

Courses

  • Mentorship
  • Conversational methodology
  • Professional development support for student teachers

Preschool and Primary School Education

Göteborgs Universitet

Jan 2007 - Jun 2010

Göteborg, Västra Götaland, SE

Courses

  • Child development
  • Pedagogy
  • Leadership
  • Communication
  • Early childhood education (preschool class and grades 1-3)

Languages

Swedish , English

Skills

Social Media Strategy & Content Creation

  • Social Media Strategy
  • Content Creation
  • Content Strategy
  • Organic Growth
  • Community Management
  • Audience Analysis
  • Content Planning
  • KPI Monitoring

Brand Building & Storytelling

  • Brand Building
  • Storytelling
  • Visual Identity
  • Brand Consistency

SEO/SEM

  • SEO
  • SEM

Digital Communication

  • Digital Communication
  • Cross-channel Communication
  • Web Content Development

Digital Analysis & KPI Tracking

  • Digital Analysis
  • KPI Tracking
  • Performance Optimization
  • Data-driven Decision Making

Customer Relations & Communication Strategy

  • Customer Relations
  • Communication Strategy
  • Stakeholder Management

Tools & Platforms

  • Canva
  • Meta Ads
  • TikTok
  • LinkedIn
  • Premiere Pro
  • Google Suite
  • Office 365
  • HTML
  • CSS
  • Upsales
  • WordPress
  • Elementor Pro